Pepero Day 11.11

When November 11th arrives, Korea’s streets fill with colorful boxes, and the irresistible scent of chocolate.The reason? It’s Pepero Day  the day when thin, chocolate coated biscuit sticks become a symbol of friendship, and love. 

 What is Pepero Day?

Pepero Day, celebrated every year on November 11th, is a uniquely Korean tradition. The date 11.11 resembles four Pepero sticks standing side by side a sweet coincidence that turned into a cultural phenomenon.
On this day, people exchange Pepero to express love, gratitude, and friendship, much like Valentine’s Day but with a playful, youthful twist. 

 How Did It All Begin?

The story traces back to the early 1990s, when two high school girls in Busan exchanged Pepero sticks, wishing each other to “stay thin and tall.” The story spread quickly, and when brands caught on, Pepero Day soon turned into a nationwide mini festival. Who would have thought that such a simple story could turn into a whole special day?
 

More Than Just a Snack

These days, everyone celebrates Pepero Day. Couples, friends, coworkers, even families! Nowadays many snack brands join the fun by launching special Pepero editions.  Convenience stores and supermarkets overflow with limited-edition flavors from classic milk chocolate to green tea, almond, caramel, and even cookies & cream. 

 The DIY Pepero Trend

In recent years, the “Make Your Own Pepero” trend has become a hit among young people. People make their own chocolate sticks, decorate them however they like, and give them as gifts to loved ones. Isn’t it fun to express your personal affection through sweet little treats?

Each pepero reflects the giver’s personality and effort  turning a simple snack into a meaningful handmade gift.

Pepero Day reminds us that sometimes, the smallest gestures can bring the biggest smiles.  it’s about sharing something sweet, fun, and heartfelt. So this November 11th, how about grabbing a box (or making your own!) and spreading a little Korean-style sweetness around?